Finding Your Path: Starting + Growing a Business in the Outdoor Industry

2:15PM-3PM

What does it really take to start and grow a business in the outdoor industry? In this honest, behind-the-scenes session, you’ll hear from founders at different stages of building purpose-driven brands rooted in a love for the outdoors. This is not a highlight reel. It’s a real conversation about the messy, rewarding, and sometimes downright wild process of turning passion into a product or service.

Explore how to decide what you actually want to make, do, or start, and discuss the many different ways success can take shape. Expect tangible insights on everything from PR and social media to branding, product development, knowing when to pivot, and dealing with the common feeling of not being ready.

Hear the unfiltered parts. The unexpected moments, the time and patience it takes to stay the course, and the emotional rollercoaster of bringing a business to life. This session offers resources, real talk, and lived experience. Whether you walk away inspired or wondering what kind of person signs up for this journey, you’ll leave with a clearer understanding of what it takes to build something meaningful.