Sara
Wesche
Sara Wesche is a communication strategist, writer, and co-founder of Midwest Vertical Journal, a community publication celebrating the people, places, and culture of the Midwest outdoors. With a background in organizational marketing leadership, she helps brands and organizations craft messages that connect with real people and move them to action. Sara’s work is rooted in the belief that communication is at its best when it builds understanding, trust, and action. A proud Michigander, she is also a certified Forest Therapy Guide, a member of the Forbes Communication Council, and a youth mountain biking coach in Grand Rapids.
Sessions with Sara
Make It Matter: Messaging Strategy That Builds Trust and Sparks Movement
3:15PM-4PM
You’ve got a great mission, brand, or idea… but so do a lot of other people. So why should someone choose yours? And why now?
In a world where attention is scarce and priorities compete, the right message makes all the difference. Break down how people really make decisions, drawing from neuromarketing and behavioral science to help you speak to your audience’s deeper motivations, values, and fears. Explore how to craft messages that rise above the noise by connecting emotionally, creating urgency, and showing relevance. Whether you’re trying to grow your community, boost donations, or build brand loyalty, the principles in this session can help you cut through the clutter and drive real action.
Park Bench
Sponsor