Andrea
Daar
Andrea Daar, owner of Grayjay Strategies, LLC, works at the interface of nature and people, helping organizations design trail experiences that simultaneously meet the diverse needs of visitors and critical organizational goals. A member of the National Association for Interpretation and the Land Trust Alliance, Andrea held various roles for 15 years before launching Grayjay in late 2023, including wilderness guide, preserve education manager, and Executive Director at the Upper Peninsula Land Conservancy. She’s also a current student in the Master’s in Administration of Outdoor Recreation and Nature-Based Tourism program at NMU, studying the impacts of attention on behavior in outdoor recreation settings.
Sessions with Andrea
Leveling Up in the Outdoor Industry
1:15PM-2PM
Back by popular demand, Northern Michigan University students, faculty, and alumni will build on last year’s conversation, which spotlighted NMU’s outdoor-focused degree programs. This year, the focus shifts toward real-world application and next steps, including feedback from outdoor pros on what’s working and missing in leadership prep, creative routes to professional development outside of the classroom, and the potential for meaningful partnerships between outdoor education and Indigenous communities. Swap ideas, share experiences, and walk away with new inspiration (and maybe even a plan) to take your career to the next level.
Winding Trail
Sponsor