Christina Henderson is a VP at Diversified Communications, where she leads the team behind Switchback, the national gathering for the outdoor industry launched in 2025, and The Running Event, the gathering for the running industry celebrating its 20th iteration this fall. She's dedicated her career to building experiences that drive business and connection, believing powerful things happen when you gather people, and under her leadership The Running Event has achieved record-breaking attendee satisfaction and revenue growth.

Christina's path into the events world was serendipitous, fueled by her love for running, a passion that has shaped her life and career. She's a graduate of Columbia University and holds a master's in advertising from the University of Texas at Austin. Her approach to leadership centers on collaboration, empowerment, and authenticity, values she instills in her team to drive results.

Running and hiking have been part of Christina's life since childhood, and in recent years she's added nordic skiing to the mix, competing in the American Birkebeiner every year.