Bo
Brines

Bo Brines saw an opportunity in 1995 and opened Little Forks Outfitters, a fly-fishing based retailer in downtown Midland, Michigan. Thirty years later the business continues to evolve and adapt, helping anchor revitalization efforts in a vibrant downtown and providing jobs for a small band of fly-fishing fanatics. Bo has been an active community member on the local and state level throughout his career. He is currently a director of the City of Midland Downtown Development Authority, is immediate past chair of Michigan Retailers Association, and sits on the Outdoor Recreation Advisory Council for the state of Michigan.

Session information

Trends in Outdoor Retail

1:45 PM – 2:45 PM

Discuss the future of outdoor retail in Michigan, where innovation meets local culture. Dive into the latest trends shaping the state’s outdoor retail market, from emerging consumer preferences to sustainable product development. Discover how Michigan’s unique landscape influences design choices and logistics, and gain insights into the materials and innovations driving the industry forward. Whether you’re involved in product development, retail strategy, or simply passionate about outdoor activities, this session offers valuable takeaways to stay ahead in Michigan’s dynamic outdoor retail scene.

Winding Trail

Sponsor