Cara Cross has been part of Gazelle Sports since 2011, where she is now CMO and Co-Owner. Gazelle Sports is a Michigan-born and raised run specialty retailer with 7 store locations, a specialty channel-leading ecommerce platform, and a Team Sports outfitting division, called Team Gazelle. Cara leads all channel marketing as well as event and community engagement strategy. She also leads Gazelle Sports’ Diversity, Equity and Inclusion prioritie. An outdoor movement advocate and enthusiast, she enjoys walking, hiking, and running throughout West Michigan and particularly in Grand Rapids, where she lives with her family. 

Session information

Trends in Outdoor Retail

1:45 PM – 2:45 PM

Discuss the future of outdoor retail in Michigan, where innovation meets local culture. Dive into the latest trends shaping the state’s outdoor retail market, from emerging consumer preferences to sustainable product development. Discover how Michigan’s unique landscape influences design choices and logistics, and gain insights into the materials and innovations driving the industry forward. Whether you’re involved in product development, retail strategy, or simply passionate about outdoor activities, this session offers valuable takeaways to stay ahead in Michigan’s dynamic outdoor retail scene.

Winding Trail

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