
Katie
Cruickshank
Born and raised in the mountains of Idaho, Katie is a skier, cyclist, mom, and the VP of Partner Solutions and Client Service at Outside Inc. She’s passionate about sharing the joy of the outdoors with her five-year-old daughter, whether that’s fine-tuning ski turns, fostering a lifelong love of adventure, or just being a little “outsidey” every day.
At Outside, Katie is a key leader guiding brand partners toward authentic, high-impact advertising solutions. She works closely with editors and internal stakeholders to develop modern, engaging content and products that resonate with audiences across 15+ iconic brands, including SKI, Yoga Journal, Outside Magazine, Gaia GPS, Trailforks, and MapMyFitness. Her work spans multi platform partnerships, from the iconic print magazine and the breakout Outside Festival to original TV series, audio products, and digital-first experiences, ensuring Outside stays at the forefront of how people connect with the outdoors and build communities of like-minded adventurers.
Two years ago, Katie, her husband, and their daughter traded the high desert of New Mexico for Michigan’s forests and lakes, where she has embraced gravel riding, night skiing, and paddleboarding.
Sessions with Katie
Are We Even Friends?
12PM-12:45PM
The outdoors doesn’t live in a silo, and neither should we. From trails to tables, wellness to wilderness, many of us in the recreation, conservation, food, health, and outdoor sectors are already working toward shared goals. So why does it sometimes feel like we’re on parallel paths instead of walking together?
This candid conversation with thought leaders sit at the intersection of these overlapping worlds. We’ll unpack the hidden connections that already exist between our fields and explore what it really takes to activate a more visible, inclusive, and powerful outdoor movement — from the inside out. Expect big questions, honest talk, and a few laughs as we ask: Are we even friends…and if not, what’s stopping us?
Campfire
Sponsor