Susie
Grace
Susie Grace has spent much of her career guiding brands toward strategies rooted in authenticity and storytelling, with a focus on sustainability and outdoor-minded companies such as Naish, G5 Outdoors, M22, and Truly Free.
Raised in an entrepreneurial family, she always carried the desire of creating something of her own. After nearly 15 years of helping others build their dreams, she turned to create the one she believed needed to exist in the world: Valor Skincare, a personal care brand that values people and health as much as the environment.
Through Valor, Susie champions experiences over appearances. She believes that caring for yourself is what allows you to do the things you love for longer, and that we don’t have to trash the beautiful Earth while doing so. For her, life is precious, and authenticity is not a marketing term. It is the compass that guides both her work and her way of living.
Sessions with Susie
Finding Your Path: Starting + Growing a Business in the Outdoor Industry
2:15PM-3PM
What does it really take to start and grow a business in the outdoor industry? In this honest, behind-the-scenes session, you’ll hear from founders at different stages of building purpose-driven brands rooted in a love for the outdoors. This is not a highlight reel. It’s a real conversation about the messy, rewarding, and sometimes downright wild process of turning passion into a product or service.
Explore how to decide what you actually want to make, do, or start, and discuss the many different ways success can take shape. Expect tangible insights on everything from PR and social media to branding, product development, knowing when to pivot, and dealing with the common feeling of not being ready.
Hear the unfiltered parts. The unexpected moments, the time and patience it takes to stay the course, and the emotional rollercoaster of bringing a business to life. This session offers resources, real talk, and lived experience. Whether you walk away inspired or wondering what kind of person signs up for this journey, you’ll leave with a clearer understanding of what it takes to build something meaningful.
Winding Trail
Sponsor