Josh Baker Josh grew up in Harbor Springs sailing, windsurfing and swimming in Little Traverse Bay on Lake Michigan.  After co-directing, with his wife, Molly, Colgate University’s Outdoor Education program for 12 years, Josh and family moved back home and took over The Outfitter, a specialty outdoor retail shop in Harbor Springs in 2006.  

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Ella Skrocki Ella Skrocki is a passionate water woman, and co-owner of Sleeping Bear Surf in the Village of Empire. Her work, and joy, comes from expanding connection to the Great Lakes through sharing the magic of riding waves. This, with hope that the passion instilled in her students, and all who walk through her

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John Mueller John is the chief lead at the Keweenaw Mountain Lodge, where is heavily involved with the staff as it relates to culture, operations, and strategy of the resort. He purchased the WPA-era lodge at the top of the Keweenaw in 2018, and has transitioned the rustic and historic cabins to be supported by

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Beth Price Beth Price is a photographer based in Northern Michigan. It is here where she finds much inspiration in the color palette and light that falls throughout the changing seasons, in the open landscapes, and in the freshwater that is so abundant. She is passionate about capturing authentic moments, telling stories, and documenting people,

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Annie Linhart Annie began working full time in the outdoor industry as a late teen, her portfolio spanning across sectors that include camps, collegiate outdoor programs, nonprofits, independent outdoor specialty stores, and more. She spends her 9-5 as the Operations and Outreach Manager for Viristar, a global training and consulting firm that supports outdoor, adventure, and

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Jackson Riegler Jackson Riegler, the founder of Oshki, a West Michigan-based apparel company, will take you on a journey through the creation of Oshki, a venture he initiated in 2017 during his senior year of high school. Oshki is a company with a unique mission — repurposing plastic waste from the Great Lakes and other

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Stacy Bare Stacy Bare is a husband, father, and often falls while playing outside on his bike, skis, or paddle board. He is currently the Executive Director of Friends of Grand Rapids Parks. He served in the Army, was stationed in Germany, and spent time in Bosnia, Iraq, Angola, and Abkhazia. Two of those four

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Pitt Grewe Pitt has been working in the outdoor industry for 20 years. From resort operations to public service, he has always focused on helping people get outside and find a connection with our public lands. In this role, he is helping land managers reach AllTrails users with critical information and get access to important

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Jamila “jp” Pugh Jamila “JP” is new to the outdoor industry but not new to the joy, wonders, and benefits of the outdoors. In her most recent role, she championed and implemented programs that helped underserved girls reach their fullest potential including opportunities to explore sports and experiential scientific learning outdoors.  In March of 2022, she

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